Brands Briefing: Harry's turns to a drop model for its body wash to acquire new customers
Harry's, best known for its razors, is turning to limited-edition body washes to resonate with a younger consumer.
Harry's, best known for its razors, is turning to limited-edition body washes to resonate with a younger consumer.
TikTok Shop says it is continuing to drive rapid growth for small businesses, even as bigger brands swarm the platform.
One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow.
American retail has changed. The latest Modern Retail+ quarterly Town Hall event dove into the new rules defining the landscape.
"TV shopping is not just my history, it's my best-kept secret," says Joy Mangano, inventor of the Miracle Mop.
FlutterHabit turned its private Facebook group into a testing ground for products, marketing and customer feedback.
Prince Street Pizza is boosting brand awareness with its "Delivering Happiness" online talk show, hosted by actor Nick Turturro.
Eager NeeDoh collectors are flocking to resale sites as the toy goes viral, with some of them going for a premium of more than 400%.
Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping as AI search becomes a bigger part of its online store.
Starbucks' new collaborations include the debut of a limited-edition weighted vest and a fitness challenge.
Maryland passed the first U.S. law banning data-driven price hikes on groceries, but it stops short of restricting electronic shelf labels or frequent price changes.
Modern Retail research found that marketers’ adoption of AI technology has risen significantly since 2022.