Modern Retail
How beauty brands are popping up around World Cup festivities
Beauty brands like NYX, Fazit and Not Your Mother’s are using World Cup-themed experiential pop-ups to reach female soccer fans this summer.
Modern Retail
Streaming is the next frontier for Walmart's, Kroger's ads businesses
Streaming is becoming an important part of retail media networks' growth strategies, as retailers work to prove their value.
Modern Retail
How 3 brands are using TikTok Shop to expand abroad
Brands are increasingly betting that the momentum they have experienced on TikTok Shop in the U.S. will translate to success abroad.
Modern Retail
Listener mailbag: How AI and Substack are changing affiliate marketing
On this week's Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels answer listener questions about the affiliate landscape.
Modern Retail
Amazon buys ads in ChatGPT to promote Prime Day
Amazon is turning to ChatGPT to promote Prime Day, using the AI chatbot as a new advertising channel for its biggest shopping event.
Entities: ChatGPT
Modern Retail
Lowe's makes it easier to order decorative geese, above-ground pools and other marketplace items in over 1,700 stores
Lowe's recently integrated its third-party marketplace into My Red Vest, the software employees use in stores to help customers place orders.
Modern Retail
Marketplace Briefing: Prime Day starts softly as consumers buy gift cards, stock up on essentials, hold out for deeper discounts
Average household spending so far during Prime Day is down 16% from the same point last year, data from Numerator shows.
Modern Retail
How brands, retailers are using AI — and what they won't let it touch
The conversation around AI in retail has shifted toward what executives don't want it to be used for.
Modern Retail
Trashie looks to tackle toy waste with new $35 service
Trashie, which has run a take-back program for textiles since 2024, is now getting into toys.
Modern Retail
TikTok Shop’s Deals For You Days is a growth opportunity for early movers ahead of peak shopping season
As e-commerce becomes increasingly discovery-driven, brands are looking to capture demand year-round through new sales events, such as Deals For You Days. Sponsored by TikTok Shop
Modern Retail
Brands target multi-generational appeal with 'Toy Story 5' collabs
"Toy Story 5" is proving to be a summer box office smash, which is good news for the brands that have leaned into the franchise IP.
Entities: Target
Modern Retail
Announcing the 2026 Modern Retail Top Workplaces
Modern Retail Top Workplaces is an annual list of the best brands and retailers to work for.