Modern Retail
Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall
Modern Retail research found that marketers’ adoption of AI technology has risen significantly since 2022.
Modern Retail
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken is not a World Cup sponsor, but it is using limited-edition packs, watch parties and a new brand platform to get in on the hype.
Modern Retail
What Gen Z wants from brands instead of the traditional sales funnel
Discover how a Gen Z marketing strategy drives loyalty through community, exclusivity and creator-led experiences.
Modern Retail
Hims & Hers to launch an AI agent focused on the weight-loss journey amid strategic shifts related to GLP-1s
Hims & Hers said during its Q1 earnings call that it will "soon" launch an AI companion to support users on their weight-loss journey.
Modern Retail
Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI
No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.
Modern Retail
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.
Modern Retail
Why Target killed its creator program, launched 2 new ones
Target recently launched two new creator programs, Club Target and Target Ambassadors, designed for two different types of influencers.
Modern Retail
Here comes the brand: Inside the business of influencer weddings
For brands, influencer weddings are becoming lucrative marketing opportunities and a chance to tap into highly engaged content.
Modern Retail
Amazon offers non-sellers more of its supply chain services
Last week, Amazon announced the launch of Amazon Supply Chain Services, a more streamlined offering of its logistics services.
Modern Retail
Made In uses its cast iron launch to land in Williams-Sonoma
Startup Made In is trying to carve out its defensive moat in the cookware space by focusing on what it calls "professional-grade cookware."
Modern Retail
How Roller Rabbit became TikTok's favorite sleepwear brand
Roller Rabbit became TikTok’s favorite pajama brand thanks to exclusive drops and collaborations with the likes of Target and Starbucks.
Modern Retail
How GameStop went from struggling retailer to eBay bidder
GameStop's ambitious bid to acquire eBay shows how its CEO has repositioned the company as one with far bigger ambitions.