OpenAI

Retail Dive · October 29, 2026 16:58

Fanatics revamps outfit curation tool with OpenAI

A new version of the retailer’s Shop the Look tool generated 10% higher engagement in a pilot.

Entities: OpenAI

Modern Retail · October 09, 2026 04:00

Why ChatGPT ads won't likely impact holiday sales in a major way this year

Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales are deterring them ahead of the holiday season.

Entities: ChatGPTOpenAI

Modern Retail · August 06, 2026 04:00

OpenAI brings product carousels to ChatGPT ads

ChatGPT appears to be experimenting with a new ad type: a product carousel. Digiday viewed and verified screenshots of the new ad format.

Entities: ChatGPTOpenAI

Modern Retail · May 12, 2026 04:00

OpenAI makes it easier to run shopping ads in ChatGPT

OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.

Entities: ChatGPTOpenAI