Modern Retail
Amazon buys ads in ChatGPT to promote Prime Day
Amazon is turning to ChatGPT to promote Prime Day, using the AI chatbot as a new advertising channel for its biggest shopping event.
Tool
ChatGPT
Grocery Dive
Will grocers rely on Instacart for AI shopping?
AstraWorks’ analysis of 24 major retailers found most don’t yet have their own AI shopping tools and instead depend on the tech company to connect with agents like ChatGPT.
Retail Dive
Etsy debuts app in ChatGPT
The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.
Modern Retail
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.