Inside Sticki Rolls' YouTube strategy to tap Gen Alpha
Sticki Rolls aims to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Topics: CPG
Entities: CPG
Sticki Rolls aims to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Topics: CPG
Entities: CPG
AI is changing how retail commerce teams build, manage and scale integrations. But the next phase isn’t about generating more code — it’s about creating faster, more reliable workflows with the governance and controls needed to support retail operations....
Ugg is creating a new college ambassador program as it works to establish itself as a go-to style destination.
Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company.
It seems every brand is trying to court a new demographic that’s in a slightly higher income bracket than their core customer.
Topics: CPG
Entities: CPG
Several brand executives spoke at eTail Boston about the new DTC playbook, including how they are reshaping wholesale strategies and using AI.
Topics: CPG
Entities: CPG
Retailers have had a hard time finding space to put new stores. That's because there are not a lot of buildings going up to begin with
Baggallini is introducing more products designed for the woman on the go as it looks to court a young consumer.
On this week's Modern Retail Podcast, the co-founder of baby care brand Tubby Todd explains how private equity fueled its shift beyond DTC.
Topics: CPG
Entities: CPG
Brands like UrbanStems, H&M and Chobani are refining partnerships to match audiences, drive cultural relevance and unlock new growth.
Target has unveiled a new technology play as it continues to work to improve inventory levels in stores and beef up its supply chain tech.
Topics: Supply Chain
Entities: Supply ChainTarget
This year has been a big one for executive transitions throughout big-box retail, as there's seemingly new leadership news every week.