Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI
No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.
No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.
OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.
Target recently launched two new creator programs, Club Target and Target Ambassadors, designed for two different types of influencers.
For brands, influencer weddings are becoming lucrative marketing opportunities and a chance to tap into highly engaged content.
Last week, Amazon announced the launch of Amazon Supply Chain Services, a more streamlined offering of its logistics services.
Startup Made In is trying to carve out its defensive moat in the cookware space by focusing on what it calls "professional-grade cookware."
Roller Rabbit became TikTok’s favorite pajama brand thanks to exclusive drops and collaborations with the likes of Target and Starbucks.
GameStop's ambitious bid to acquire eBay shows how its CEO has repositioned the company as one with far bigger ambitions.
A recent Modern Retail survey found that more than one-third of brand and agency pros (37%) said their companies have seen decreases in upper-funnel search traffic as a result of AI, and 21% said their companies have seen decreases in lower-funnel search...
Katie Thomas from the Kearney Consumer Institute explains how shoppers' financial stress is showing up in their shopping habits.
Havenly Brands is rolling out a new rug brand called Weft, the company's first internally incubated concept after years of acquisitions.
Temu, best known for cheap knick-knacks shipped directly from China, now wants to convince shoppers to toss frozen ribeyes into their carts.