How Stanley 1913 is adapting its marketing for the AI search era, without losing a 'human touch'
Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it.
Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it.
At the most recent Modern Retail+ and Glossy+ Town Hall, editorial staff and subscribers gathered to discuss the future of DTC.
Topics: CPG
Entities: CPG
Anthropologie is upping its beauty assortment and creating in-store beauty installations as it sees more demand for the category.
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers...
Frida is getting into the kids personal care and hygiene category as its core demographic raises older children.
In December 2024, Walmart helped start a video gaming news website. But the "entire editorial team" has been laid off.
Harry's, Jool Baby and Stila Cosmetics are among a growing group of companies recruiting for TikTok Shop directors.
TikTok Shop is increasingly drawing higher-priced home and lifestyle brands due to increased user trust and improvements in logistics.
Walmart's advertising platform is giving brands more control over where they show up in searches, changing how their ad budgets are spent.
One of Best Buy's big priorities this year is pushing a new generation of RGB LED TVs to consumers, many of whom bought a new TV in 2020.
A Ukrainian apparel startup is rebuilding after losing an entire collection in a recent Russian missile attack on a logistics facility.
Foot Locker is dialing up its long-form digital content as part of its new brand platform, "It Will Always Be Foot Locker."
Topics: CPG
Entities: CPG