Modern Retail
Why Caraa sees a future in niche sports like fencing
On the heels of its new collaboration with USA Fencing, bag brand Caraa sees a larger opportunity to venture into other niche sports.
Modern Retail
How category creators like Willow and Oura ward off dupes and defend their leads
Leaders at Willow, Oura and SharkNinja say the key to defending your position as a category creator is solving customer problems.
Modern Retail
Brands Briefing: Salomon is working to double its US store count by 2028
Sporting-goods company Salomon is going "city by city" as it looks to grow its retail presence in the U.S., executives say.
Modern Retail
Why Forme launched a World Cup promotion hedged on Kalshi
Forme used Kalshi to hedge a World Cup refund promo, which helped lift the brand's menswear traffic on its site.
Modern Retail
Anthropologie Chief Creative Officer Richa Srivastava on Japanese stationery, chore jackets and her 'body bag' duffel
Anthropologie's Chief Creative Officer, Richa Srivastava, shares her personal shopping habits with Modern Retail.
Modern Retail
OluKai is tapping Hawaiian lifeguards as brand ambassadors and product testers
Hawaiian-inspired footwear brand OluKai is pairing up with professional lifeguards on product testing and videos.
Modern Retail
Modern Retail+ Research: The marketers’ 2026 guide to creator marketing, with Duolingo, Ulta and YouTube
This Modern Retail+ Research report provides an analysis of creator marketing and its current role in marketers’ playbooks.
Modern Retail
Retailers like Target, Aldi take pages from collectibles culture with drops, blind boxes
Retailers are bringing sales tactics from the collectibles industry, such as "blind boxes" and limited drops, into new categories.
Modern Retail
Back-to-school season has become a summer-long event, thanks to an earlier Prime Day
An earlier Prime Day this year means that back-to-school season has now become a summer-long event, and retailers are responding accordingly.
Modern Retail
Marketing has a measurement problem that most brands are ignoring
Discover why marketing measurement matters, learn how better marketing measurement drives growth and improves budget decisions.
Modern Retail
Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop
Clorox is using TikTok Shop to test products, reach Gen Z and drive sales for brands ranging from Pine-Sol to Burt's Bees.
Modern Retail
Why Amy's Kitchen is championing a new certification for non-ultra-processed foods
In an interview with Modern Retail, Amy’s Kitchen CEO Paul Schiefer shares how a new certification aims to clarify food processing standards