Modern Retail
Social media and wellness trends are fueling frozen yogurt's comeback. Here's how players like 16 Handles and Go Greek are responding.
Modern Retail
This week's episode of the Modern Retail Podcast features a conversation with Once Upon a Farm Chief Marketing Officer Katie Marston.
Modern Retail
Tarte Cosmetics is under fire for ways in which it's marketing its new Snatch Stick, with some people accusing the company of "rage baiting."
Modern Retail
Merch is proving lucrative for the New York Liberty, with sales up double-digits. Now, the team is working to become a full lifestyle brand.
Topics: CPG
Entities: CPG
Modern Retail
During its second-quarter earnings call on Thursday, Sweetgreen lowered its full-year guidance as cyclospora concerns hurt foot traffic
Modern Retail
Back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular items from social media.
Modern Retail
ChatGPT appears to be experimenting with a new ad type: a product carousel. Digiday viewed and verified screenshots of the new ad format.
Entities: ChatGPT
Modern Retail
Cole Haan says it's getting "more intentional" about its travel offerings as it solidifies its place as an everyday lifestyle brand.
Topics: CPG
Entities: CPG
Modern Retail
Gorilla Commerce, most well-known for its slip-resistant bath mats, has found success primarily through Amazon. Now, it's entering Walmart.
Modern Retail
Kroger made advertising part of its AI shopping assistant on day one, a big step in the race to monetize more AI shopping transactions.
Modern Retail
Fashion companies are slowly shrugging off the IPO slump that has plagued the consumer-goods industry over the last several years.
Modern Retail
Brands like Starbucks, Dunkin’ and Wawa are using limited-edition fashion merch to reach new audiences and build everyday brand loyalty.
Topics: CPG
Entities: CPG