Modern Retail
The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force during the World Cup.
Modern Retail
As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup.
Modern Retail
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament.
Modern Retail
One year after launching on Substack, brands like The RealReal and Rare Beauty are finding sales, subscribers and new customers.
Modern Retail
As digital price tags have gained more prominence over the last few years, some have feared this will lead to "dynamic pricing."
Modern Retail
Shopping center owners hope the World Cup will provide a much-needed foot traffic boost for American malls.
Modern Retail
Brands had to pull up their inventory orders and change forecasts due to an earlier Prime Day, which will take place on June 23-26 this year.
Modern Retail
Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer.
Modern Retail
On Thursday, Walmart+, the retailer's paid membership program, launched in Canada — the first time it has been available outside of the U.S
Modern Retail
Big VC rounds are becoming rare among CPG brands. But some, like Brami and Mosh, are proving to be the exception.
Modern Retail
This week, the Modern Retail Podcast features a conversation on Pride Month marketing, looking at how expectations for campaigns have shifted.
Modern Retail
Walmart could soon start eating DoorDash and Uber Eats' lunch as it begins to experiment in the restaurant delivery space.