How Dollar Shave Club decides when to use AI-generated creative
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
AI-powered glasses from Meta are beginning to make an impact on one of the largest vision retailers in the country.
Levi's has sought to protect its red tab trademark this year by filing lawsuits against Farm Rio and the Australian brand S/Double.
Topics: CPG
Entities: CPG
Discover how AI-driven search is reshaping brand reputation, earned media and visibility, and learn what marketers must do next.
Topics: CPG
Entities: CPG
Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.
On the heels of its new collaboration with USA Fencing, bag brand Caraa sees a larger opportunity to venture into other niche sports.
Topics: CPG
Entities: CPG
Leaders at Willow, Oura and SharkNinja say the key to defending your position as a category creator is solving customer problems.
Sporting-goods company Salomon is going "city by city" as it looks to grow its retail presence in the U.S., executives say.
Forme used Kalshi to hedge a World Cup refund promo, which helped lift the brand's menswear traffic on its site.
Topics: CPG
Entities: CPG
Anthropologie's Chief Creative Officer, Richa Srivastava, shares her personal shopping habits with Modern Retail.
Hawaiian-inspired footwear brand OluKai is pairing up with professional lifeguards on product testing and videos.
Topics: CPG
Entities: CPG
This Modern Retail+ Research report provides an analysis of creator marketing and its current role in marketers’ playbooks.