More brands are leaning on founders to drive social content
Posting founder content is a key growth strategy for founder-led brands, but one that comes with a learning curve.
Posting founder content is a key growth strategy for founder-led brands, but one that comes with a learning curve.
The pandemic was a massive tailwind for Bookshop.org. But it eventually had to find its footing again once the pandemic subsided.
Employee-generated content is on the rise. Here's why brands like Starbucks are encouraging staffers to shoot videos and tape TikToks.
Major brands like Procter & Gamble are making big investments in videos made specifically to reach shoppers on screens in grocery stores.
Topics: Grocery
Entities: Grocery
Some companies like Untuckit are experimenting with robotics to boost their "Made in USA" production. Here's what early results show.
Despite some initial fears that fans wouldn't show up over hefty ticket prices, World Cup tourism helped lift sales in host cities.
Guitar Center says its turnaround efforts are striking a chord, as it refocuses its attention on serving "serious musicians."
This year, Bloom Nutrition has been on a tear, recently entering Australia, France and the U.K. in its quest to become a global brand.
Topics: CPG
Entities: CPG
On Thursday, Sam's Club hosted its first-ever Sam's Wellness Club, an exclusive event bringing together creators, media and merchants.
Brands like P.F. Candle Co. and Sorbara’s are lending their physical spaces to other brands for guest pop-ups.
Amid a challenging macroeconomic year, Amazon has proven to be a powerful sales engine for many digitally native startups.
Only two weeks after Salomon opened its largest store in New York City, it's making another big retail move: It's launching at Foot Locker.