Miffy madness: A 70-year-old bunny is the 'it' character for brands

Move over, Hello Kitty. Retail's latest "it" girl is Miffy. Brands from Starbucks to Calpak are lining up to work with the cartoon bunny.

Modern Retail · Julia Waldow · https://www.facebook.com/profile.php?id=100063692887074