Modern Retail
Brands won this season of 'Love Island USA'
"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore., with sales up 73% across the hit show this season
Modern Retail
Hispanic shoppers and pro customers are key to The Home Depot's World Cup retail media strategy
The Home Depot's consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
Modern Retail
Marketplace Briefing: AI traffic is poised to reshape the Amazon funnel
Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases.
Modern Retail
Sam's Club taps Weight Watchers to expand its membership benefits
Sam’s Club has partnered with Weight Watchers on new membership benefits, including a program that provides medical support to GLP-1 users.
Modern Retail
How Dollar Shave Club decides when to use AI-generated creative
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
Modern Retail
Meta's AI glasses are already among the fastest sellers at America's Best, Eyeglass World
AI-powered glasses from Meta are beginning to make an impact on one of the largest vision retailers in the country.
Modern Retail
Levi's has filed 2 new lawsuits this year to protect its red tab trademark
Levi's has sought to protect its red tab trademark this year by filing lawsuits against Farm Rio and the Australian brand S/Double.
Modern Retail
Why a brand’s reputation precedes it in the AI-driven search era
Discover how AI-driven search is reshaping brand reputation, earned media and visibility, and learn what marketers must do next.
Modern Retail
Kohl's zeroes in on Nike for back-to-school marketing
Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.
Modern Retail
Why Caraa sees a future in niche sports like fencing
On the heels of its new collaboration with USA Fencing, bag brand Caraa sees a larger opportunity to venture into other niche sports.
Modern Retail
How category creators like Willow and Oura ward off dupes and defend their leads
Leaders at Willow, Oura and SharkNinja say the key to defending your position as a category creator is solving customer problems.
Modern Retail
Brands Briefing: Salomon is working to double its US store count by 2028
Sporting-goods company Salomon is going "city by city" as it looks to grow its retail presence in the U.S., executives say.