Brands Briefing: How brands are gearing up for TikTok Shop's biggest holiday season yet
This will be the first holiday season where shoppers can find products from big names like Best Buy, Ulta Beauty and Sephora on TikTok Shop.
Source feed
302 items
Modern Retail, launched in 2019 by Digiday Media, is a media brand covering the ins and outs of the reinvention of the retail industry.
This will be the first holiday season where shoppers can find products from big names like Best Buy, Ulta Beauty and Sephora on TikTok Shop.
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
According to Deloitte's holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year.
Anthropologie is spotlighting festive outfits, new home collaborations and a new DoorDash partnership in its holiday campaign.
Viewers can now buy products from about 12 of their favorite NBCUniversal shows, including "Top Chef" and "Below Deck."
Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music.
Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
Topics: CPG
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels.
Topics: CPG
Entities: CPG
The grocery business has been uniquely challenging in 2026, and Albertsons says all options are on the table as it seeks a turnaround.
Topics: Grocery
Entities: Grocery
Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers with its new Go Tote.
For some fashion brands, what's old is literally new again. More brands like Crocs are looking to their archives for fashion inspiration.
More than a decade after launching, kids' clothing brand Monica + Andy is embarking on its first big category expansion.
Topics: CPG
Entities: CPG