Food Dive
Celebrity beverages are crowding the spotlight
From the Kardashians to George Clooney, celebrities are lending their star power to help nascent brands stand out in an increasingly competitive industry.
Food Dive
Ferrero to revive Wonka candy brand with Netflix
The candy giant is collaborating with the streaming platform on 10 seasonal and limited-edition products this fall, spanning categories including chocolate, cereal and ice cream.
Food Dive
Once Upon a Farm soars as parents seek healthier kids’ foods despite inflation
John Foraker, the company’s CEO and co-founder, said consumer demand for better-for-you offerings remains robust even as rising prices prompt shoppers to cut back on spending in other areas.
Food Dive
Ring Pop maker Bazooka expands into international flavors with new candy brand
Go Wandr looks to tap into consumer interest in global flavors and textures, starting with a Japan-inspired mochi gummy.
Food Dive
Danone exits stake in Lifeway Foods
The dairy giant is selling off its shares in the kefir maker, ending a long and tumultuous relationship between the two companies.
Food Dive
Kraft Heinz’s biggest portfolio campaign to date celebrates America250
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.
Food Dive
FDA names safety vet acting head of food
Donald Prater will lead the Human Foods Program and replace Kyle Diamantas, who is taking over as department commissioner.
Food Dive
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Grocery inflation hits highest level since mid-2023
Tomato prices were up nearly 40% year over year in April, the quickest rate of inflation among the food-at-home categories that the BLS tracks.
Food Dive
Inside Utz’s rise from regional potato chip brand to salty snack juggernaut
The 105-year-old pretzel and chip maker is in the midst of a slow but steady national expansion as it competes with PepsiCo’s Frito-Lay and scores of smaller local brands.
Food Dive
How can you meet the evolving demands of today’s consumers?
How can you secure success and meet consumer demands in the shelf-stable food category?
Food Dive
Building a solid ad budget amid more economic uncertainty
Spend smarter, not quieter: How food brands can build resilient ad budgets now.
Food Dive
PepsiCo’s Muscle Milk flexes rebrand in crowded protein drink space
The reformulated beverage amps up the protein while cutting artificial colors, sweeteners and flavors, positioning it to stand out among competitors like Coca-Cola's Core Power.