Modern Retail
NeeDohs are fetching a premium on resale sites
Eager NeeDoh collectors are flocking to resale sites as the toy goes viral, with some of them going for a premium of more than 400%.
Modern Retail
Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent
Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping as AI search becomes a bigger part of its online store.
Modern Retail
Starbucks pushes into health and wellness with new collaborations
Starbucks' new collaborations include the debut of a limited-edition weighted vest and a fitness challenge.
Modern Retail
Unpacked: What Maryland's dynamic pricing ban says about the electronic shelf label debate
Maryland passed the first U.S. law banning data-driven price hikes on groceries, but it stops short of restricting electronic shelf labels or frequent price changes.
Modern Retail
Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall
Modern Retail research found that marketers’ adoption of AI technology has risen significantly since 2022.
Modern Retail
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken is not a World Cup sponsor, but it is using limited-edition packs, watch parties and a new brand platform to get in on the hype.
Topics: CPG
Entities: CPG
Modern Retail
What Gen Z wants from brands instead of the traditional sales funnel
Discover how a Gen Z marketing strategy drives loyalty through community, exclusivity and creator-led experiences.
Modern Retail
Hims & Hers to launch an AI agent focused on the weight-loss journey amid strategic shifts related to GLP-1s
Hims & Hers said during its Q1 earnings call that it will "soon" launch an AI companion to support users on their weight-loss journey.
Modern Retail
Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI
No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.
Modern Retail
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI is automating product ads for e-commerce brands, tapping existing catalog infrastructure.
Entities: ChatGPT
Modern Retail
Why Target killed its creator program, launched 2 new ones
Target recently launched two new creator programs, Club Target and Target Ambassadors, designed for two different types of influencers.
Entities: Target
Modern Retail
Here comes the brand: Inside the business of influencer weddings
For brands, influencer weddings are becoming lucrative marketing opportunities and a chance to tap into highly engaged content.
Topics: CPG
Entities: CPG