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Food Dive

Gen Z isn’t drinking less after all

Younger drinkers imbibe at roughly the same rate as the rest of the population, upending a narrative that Gen Z is a “generation of moderation,” per an IWSR report.

Food Dive

The beverages that scored in the World Cup

Premixed cocktails and nonalcoholic beverages are seeing double-digit percentage sales increases, while domestic beer is facing only a moderate boost.