Nike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
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A focused stream of recent stories from the sources curated for this community. Latest: Nike and Adidas take their rivalry to the World Cup. Who will win?, Optimus Prime will take your call: Hasbro leans into AI-driven licensing, and Brands Briefing: Nike looks to build a football universe ahead of the World Cup. Page 152.
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup.
AstraWorks’ analysis of 24 major retailers found most don’t yet have their own AI shopping tools and instead depend on the tech company to connect with agents like ChatGPT.
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