Target launches back-to-school season — and the first test of its turnaround
The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.
Company
The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.
Many of the upcoming locations will feature the retailer's newest “food-forward selection of fresh and affordable produce, meat and dairy."
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The tie-up follows last year’s deals with Dick’s Sporting Goods and several department stores to sell Abercrombie Kids merchandise.
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The sales event lands on the same dates as Amazon Prime Day, as the companies go head-to-head for summertime shoppers.