Google News CPG Brands
The hidden reason so many CPG brands struggle going direct-to-consumer - MSN
The hidden reason so many CPG brands struggle going direct-to-consumer MSN
Topic feed
CPG
Consumer packaged goods brands and retail category strategy.
Google News CPG Brands
Neptune Retail Solutions and Kigo, an Augeo company, Open a New Distribution Channel Carrying CPG Offers into Premium Loyalty, Publishing and Media Audiences - PR Newswire
Neptune Retail Solutions and Kigo, an Augeo company, Open a New Distribution Channel Carrying CPG Offers into Premium Loyalty, Publishing and Media Audiences PR Newswire
Google News CPG Brands
Fractal Emphasizes GenAI Opportunities in Consumer Packaged Goods Sector - TipRanks
Fractal Emphasizes GenAI Opportunities in Consumer Packaged Goods Sector TipRanks
Retail Dive
Lee jeans sold to brand management firm for up to $1B
The denim label is the latest IP to be scooped up by Authentic Brands Group, which is aiming for $100 billion in annual retail sales.
Food Dive
Kraft Heinz launches Jell-O line without artificial dyes
The food giant is rejiggling the brand known for its bright colors as part of a broader innovation plan to return the company to growth.
Modern Retail
Marketplace Briefing: What Shein's acquisition of Everlane could mean for its marketplace ambitions
Shein’s acquisition of Everlane isn’t its first attempt to boost its brand credibility — but it's unclear how its efforts fit together.
Google News CPG Brands
2025 New Product Pacesetters: $6.2B in Year-One CPG Sales - Circana
2025 New Product Pacesetters: $6.2B in Year-One CPG Sales Circana
Google News CPG Brands
Unilever, Newell, Levi's Lead the CPG Pivot Toward 'Internal Multiplicity' and Agentic Workforces - Consumer Goods Technology
Unilever, Newell, Levi's Lead the CPG Pivot Toward 'Internal Multiplicity' and Agentic Workforces Consumer Goods Technology
Google News CPG Brands
2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG - Circana
2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG Circana
Retail Dive
AI referrals make shoppers more likely to either return — or never come back
Companies need to quickly justify why the AI recommended their brand, Info-Tech Research Group’s Julie Geller said. “If that validation isn’t obvious, confidence drops fast.”
Retail Dive
Vans ekes out sliver of growth in the US
The brand’s revenue tumbled globally for the quarter and year, but the sign of recovery at home is “the real story” for VF Corp., analysts said.
Google News CPG Brands
Why precision matters more than scale in CPG retail media - eMarketer
Why precision matters more than scale in CPG retail media eMarketer