Jeni’s exec says ‘intentional indulgence’ is sweetening ice cream sales
Despite the gourmet ice cream brand’s high price tag, household penetration has accelerated as more consumers look to treat themselves with premium products.
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Consumer packaged goods brands and retail category strategy.
Despite the gourmet ice cream brand’s high price tag, household penetration has accelerated as more consumers look to treat themselves with premium products.
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Revenue in the region fell 12% in the brand’s most recent quarter and has been dragging down the company’s turnaround.
The company said the new look will make it easier for customers to spot goods carrying the private label and identify key product attributes.
The designer, who made his mark at labels like Calvin Klein and Alexander McQueen, is tasked with refreshing the struggling Tapestry-owned brand.
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