Ulta’s chief marketer on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
Topic feed
Consumer packaged goods brands and retail category strategy.
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
TSC flags circulating SRC memo on proposed teacher CPG review as fake Education News
South Korea Tows 18 Concrete Blocks Weighing Up to 48,000 Tons Over 36 km to Construct a 3.2 km Underwater Tunnel Between Busan and Geoje, Installed Nearly 50 Meters Deep CPG Click Oil and Gas
Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.
Viking Textile Factory Unearthed in Denmark Reveals Ancient International Trade Links CPG Click Oil and Gas
Hawaiian-inspired footwear brand OluKai is pairing up with professional lifeguards on product testing and videos.
Indian Driver Spends 14 Years Digging 10-Meter Tunnel Through Mountain to Connect Isolated Village to the World CPG Click Oil and Gas
CPG Brands and Restaurants Expand Functional Matcha Offerings as Demand Rises Trend Hunter
Ancient Creature Thought Extinct Since Dinosaur Era Reappears, Baffling Scientists CPG Click Oil and Gas
Indian Teens Win National Geographic Award at Google Science Fair for Using Common Sour Fruit to Naturally Coagulate Rubber in 6 Hours, Reducing Production Time by 10 Hours CPG Click Oil and Gas
Japan Installs 800 Cameras in Tohoku Mountains Amid Rising Bear Attacks CPG Click Oil and Gas
Chinese Residential Building Surrounded by Circular Overpass After Residents Reject Compensation CPG Click Oil and Gas