Food Dive
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.
Topics: CPG
Entities: CPG
Food Dive
The bean brand is reimagining summer classics, including rocket pop and dill pickle, while Fresca launches an alcoholic soda water for post-workouts.
Topics: CPG
Entities: CPG
Food Dive
The agency will review ADA and chewing gum preservative BHT as it backs away from a plan to prioritize ingredient safety evaluations based on consumer concern.
Food Dive
The food giant is rejiggling the brand known for its bright colors as part of a broader innovation plan to return the company to growth.
Topics: CPG
Entities: CPG
Food Dive
The candy maker scrapped its volume-for-price playbook and adopted a collaborative approach to sharing the pain.
Food Dive
From the Kardashians to George Clooney, celebrities are lending their star power to help nascent brands stand out in an increasingly competitive industry.
Food Dive
The candy giant is collaborating with the streaming platform on 10 seasonal and limited-edition products this fall, spanning categories including chocolate, cereal and ice cream.
Topics: CPG
Entities: CPG
Food Dive
John Foraker, the company’s CEO and co-founder, said consumer demand for better-for-you offerings remains robust even as rising prices prompt shoppers to cut back on spending in other areas.
Food Dive
Go Wandr looks to tap into consumer interest in global flavors and textures, starting with a Japan-inspired mochi gummy.
Topics: CPG
Entities: CPG
Food Dive
The dairy giant is selling off its shares in the kefir maker, ending a long and tumultuous relationship between the two companies.
Food Dive
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.
Topics: CPG
Entities: CPG
Food Dive
Donald Prater will lead the Human Foods Program and replace Kyle Diamantas, who is taking over as department commissioner.