Brands are turning to football nostalgia ahead of the World Cup
Brands are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.
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A focused stream of recent stories from the sources curated for this community. Latest: Brands are turning to football nostalgia ahead of the World Cup, Why Ranger Station chose Charleston over bigger markets for its third store, and Thirdlove launches nipple covers as it looks for white spaces within intimates. Page 147.
Brands are using old kits, archive sneakers, national colors and fan dressing to tap into football nostalgia.
Ranger Station, known for unisex fragrances, chose Charleston for its third store by combining customer data with on-the-ground experience.
Women's intimates brand Thirdlove is entering a new category as it continues to broaden its assortment and looks to new products for growth.
The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force during the World Cup.
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