Kroger takes key step forward in tying retail media creative with digital sales
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
Topics: Grocery
Entities: Grocery
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
Topics: Grocery
Entities: Grocery