Shopper intent and the best live offer rarely point to the same retailer. CPG media plans should weigh both. - Food Dive

Also covered by

1. Shopper intent and the best live offer rarely point to the same retailer. CPG media plans should weigh both.

   Same SKU, five retailers, five prices. What CPG plans do when intent and offers split.

   Food Dive · November 09, 2026 10:00